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eCommerce Content Optimization Manager.

  Winston Salem, North Carolina

Negotiable
391
Direct Hire
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Prosyntix is recruiting for an eCommerce Content Optimization Manager role with one of their clients in Winston-Salem, NC. This is a full-time/permanent opportunity with a Fortune 500 client.

eCommerce Content Optimization Manager candidate will partner with Marketing, Brand, and Creative Teams to enhance brand-approved copy for eCommerce purposes. Responsibilities include but are not limited to:

  • Develops strategy for building conversion-focused content from brand-approved “base” copy for use across eCommerce channels.
  • Research SEO best practices against emerging trends, supplies keyword lists to Marketing, Brand, and Creative teams.
  • Research new content areas (360 shots, AR/VR, etc.) with top-grossing eCommerce retailers and competitors to surface opportunities to increase page-rank with Sales/Marketing.
  • Sources SEO keywords for products and is adept at organic keyword insertion.
  • Develop “Enhanced Content” templates for repeated usage to deliver a consistent brand-feel online.
  • Coordinates with Marketing, Brand, Creative, and Sales teams to document and follow a well-defined process for content development for new products.
  • Creates, maintains, and updates best-in-class SEO-enriched content for eCommerce use cases.
  • Creates, maintains, and updates below-the-fold content for use on top strategic retailers and internal B2Cs.
  • Works closely with eCommerce Syndication team members to implement and review base and enhanced copy for online retail use.
  • Track and version control content development and deployment within Salsify.
  • Manages team of Content Optimization analyst/associate analysts, including proofing, division of responsibility, and day to day operations.
  • Partners with PXM Analytics team to develop content metrics to measure content efficacy across channels/regions.
  • Collaborates with Marketing and Brand teams to ensure understanding of global brand strategy, ensuring content optimization is always aligned with brand strategy.

QUALIFICATIONS:

Bachelor’s Degree or Equivalent Experience required.

5+ years’ experience developing best-in-class copy and content experiences for eCommerce.

  • Demonstrated ability to lead Global content teams and deploy robust strategic initiatives, proofing content, and providing effective feedback to grow and develop team members.
  • Professional understanding of SEO as it pertains to product content, on B2C “owned” sites as well as top retail partners
  • Demonstrated ability to source SEO for use through available tools (ex. Google Keyword Planner).
  • Demonstrated ability to profile customers and develop personas based off eCommerce channel to assist in developing targeted strategies.
  • Prior experience working with a Product Information Management system (ex. Salsify) is highly preferred.
  • Outstanding communication skills, written and verbal.
  • Strong organizational and time-management skills.
  • Mastery of standard spreadsheet, word processing, and presentation software.

 

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